Check for drops in traffic-clicks and impressions-in Google Analytics and Google Ads. “So if people’s search trends have gone somewhere else in the moment and that Invisalign treatment or bouquet of flowers isn’t, rightfully, on their mind anymore-that’s a reality. “Paid search reflects the market it isn’t the market itself,” says Managed Services Senior Manager Mike Emilliani. It’s important to stay on top of how changing markets and trends might affect your paid search and paid social accounts, from changing click and impression volumes to changing costs. Navigate the changing online advertising landscape with this free small business guide to COVID-19. Here are a few recommended strategies to prepare and adjust your accounts accordingly. Will this affect you? The short answer is no-as long as you are not using messaging in your ad copy that makes any claims to cure, prevent, or treat COVID-19, this change will have minimal effect on your paid accounts.Īlthough these platform policies will not likely impact your account, the pandemic and the resulting market changes will.

If you have been affected